We know exactly what goes into our jackets.
We know where the fabric comes from and how it was made.
We know where the buttons are made.
We know why the jackets are structured in a certain way and why they fit the way they do.
We wear our jackets for months to test how they wear. So we know where they are strong, and where they need tweaking.
We know this, because we asked ourselves these questions.
We asked because we care.
We asked because we didn't want to settle with what we were given.
So we know this. But we don't think that everyone needs to know. Just us and the people who wear our jackets.
We hope they feel it every time they put one on.
We are comfortable knowing that we've made a good jacket. And we don't need to shout about it.
And if you're happy with that, so are we.